Located in the heart of Madrid, within an early 20th-century historic building that once housed Loewe's first store and later became a beloved neighbourhood pharmacy, Sansoeurs Jewellery inhabits a space layered with memory and character.
Developed in close collaboration with the owner, also an architect, the project is rooted in a rigorous respect for the existing space. The intervention carefully strips away the accumulated additions of the past, revealing the essence of the original space and bringing it quietly back to life.
Opening onto Plaza del Rey, the store occupies a prominent corner framed by six restored display windows. That convey the spirit of the brand while offering a subtle glimpse of the atmosphere within. Inside, the 160 sqm interior, with its generous four metre high ceilings, unfolds through a fluid layout organised around a central element. The sequence of three interconnected rooms evokes the intimacy of a home rather than that of a conventional retail environment.
The first space, dedicated to the boutique itself, is arranged around the original curved wooden counter, restored as the heart of the project. Custom designed vitrines rest delicately upon it, conceived to merge seamlessly with the architectural shell and establish a dialogue between the intimate scale of the jewellery and the solidity and geometry of the space.
Behind the counter, the original shelving units become a theatrical backdrop for a curated selection of the brand's most distinctive pieces. A deep brown carpet envelops the room in warm, muted tones that echo the timber surfaces and invite a sense of calm, allowing the delicate presence of the jewellery to take centre stage. Directly connected to the main boutique, a more intimate dressing room offers a private experience of the jewellery in a serene and contemplative setting.
Finally, what was once the back room has been transformed into the main salon, a stripped-back, flexible space designed to host curated exhibitions by the brand or used as a small library, also carefully restored, where visitors are invited to pause, read and linger. Throughout the project, antique furniture pieces have been thoughtfully selected to integrate naturally into the atmosphere of the space.
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